Properly configure Categories for SEO

There has been a lot of talk about SEO and how it works inside your Woocommerce store, or your blogging theme. Hunting on the internet for SEO, hundreds and thousands of things pop up for this particular subject.

Yoast and SEO practices rival the plugin All In One SEO plugin in WordPress, but do they practice the same rules for SEO?

Yoast and SEO for Everyone has some great articles on the correct way to add SEO to your products and blogging content. Read up on that here.

The most important thing they mention is:

At Yoast, we recommend using a simple and clear permalink structure. Ending your URL with the post name is the preferred method and optionally you can prefix the post name with the category, which results in one of the two following permalink structures:

1 /%postname%/

And with the category prefixed:

1 /%category%/%postname%/

For an added bonus, we recommend adding your main keyword somewhere in the post’s name.

The next important topic and probably should be saved for a whole other blog post is the use of stopping keywords.

Google and Yoast don’t use keywords as a basis in their searching technology.

See that article here.

The takeaway from this article is:

“Today, it’s pretty clear the meta keyword tag is dead in terms of SEO value. Sure, it might have value for contextual ad systems or serve as a signal to bots plying the web looking for topics to target, but as far as search goes, that tag flat lined years ago as a booster.”

Earlier, they even implied that using them – the wrong way – could work against you, because it’s rather seen as a spam signal than a ranking signal.

So don’t waste your time on the meta keywords tag. Instead of thinking about which keywords to put in that silly tag for 5 minutes, think about your content for 5 minutes longer. Really. It’s worth it. Or spend your time doing actual keyword research, because while the meta keywords tag is dead, keywords are still very much alive.

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